The world of luxury is changing. Especially people who have already seen, had and experienced it all, are no longer satisfied with prestige and material possessions. They long for places and things with Soul, for Soul luxury, as we call it.
It is no longer about brand names, swank and a noisy wish for belongings. It is rather the luxury of self-fulfillment, in its innermost essence. It is about the freedom to reward and pamper oneself with the purest, best and most natural things there are to buy, and most of all that which is not for sale: warmth, provenance and meaning.
Substance and authenticity are the characteristics of Soul luxury. Taking time and leisure for the essentials, trying new things, being mindful and not paying anymore attention to the inner critic, this is Soul luxury.
A relaxed, open and sensual way of life is Soul luxury. To be enchanted by nature, to dine deliciously by candlelight under the stars, to start the day in the morning breeze with the sun salutation and to feel deeply the majesty of the mountains and forests, to enjoy a heavenly siesta sleeping in the 4 poster bed at the pool, or to sit and read on the grass between flowers and trees, this is Soul luxury.
Soul luxury is fine, full of fantasy and facets. Soul luxury is for those who can afford to break new ground.
Let me be surrounded by luxury, I can do without the necessities!